For its series of annual art exhibitions and promotion events, Art Nova 100 each year nominates about 100 artists from across China, as well as invites a small selection of international artists. The exhibition tour of these artists' works takes place both in China and abroad. These exhibitions and their related events provide a large-scale promotion platform for the most promising young artists. Art Nova 100 program formally first launched in September 2011. Since then, the exhibition has completed its tour in China, with notable exhibitions and events in many cities, including Beijing, Guangzhou, Shanghai and Wuxi. In addition, Art Nova 100 has had the privilege of collaborating with all kinds of people and organizations who support young artists, making the program and its events even more successful. The 2011 Art Nova 100 exhibition series had the honor of winning L'Officiel Art’s “Annual Art Event Award”, and Artron.net’s “Annual Art Phenomenon Award”, and became a unique brand for promoting young artists.

Art Nova 100 continually explores for exciting and innovative models to promote young artists. The 2012 program has taken an approach that we call "100+10+10". "100" refers to our main part of the program which is 100 Chinese young artists. The first "10" which refers to 10 Chinese video artists represents specialization of the program, and the second "10" which refers to 10 Korean young artists participating in the program represents internationalization trend of the program. Building on Art Nova 100's concept of "Rooted in China while integrated with Asia", Art Nova 100 will continue to integrate more resources from across Asia for an integrated Asian young artists program, gradually expanding Art Nova 100 into a platform for young artists and their collectors from across Asia. As the program moves forward it will continually grow more international and take on new global objectives.