After three years of
accumulated branding experience, the Art Nova 100 project has become the
nation’s first genuine promotion platform for youth art. Art Nova 100 has
always carried out exploration and innovation in its practices, and
subsequently the 2014 edition will represent a new starting point for the
project. For one, this year’s Art Nova 100 will be staged for the first time in
the Beijing National Agricultural Exhibition Hall, set to be the new home for
annual youth art festivals in years to come. The 2014 Art Nova 100 judges are
also more international than in previous years, and include experts from China,
USA, and South Korea, ensuring that participating artists measure up to global
standards. The project’s ability to provide access to the right channels that
artists need to rise up and gain exposure is similarly becoming more and more
refined. Several key avenues of recognition for outstanding artists have been
formed: the Art Nova 100 exhibit, the extraordinary, one out of 100 youth art
exhibition show, and the Lalique Youth Art Prize. In the future we will be
setting up a higher level of world young artist award for artists from the Asia
Pacific and, possibly, other regions of the world.